Welcome to Arro. These Terms and Conditions ("Terms") govern your access to and use of the Arro platform, website at arroai.app, web application at web.arroai.app, and all related services (collectively, the "Service") operated by Arro AI LTD ("we," "us," or "our"). By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, you may not use the Service.
01 Acceptance of Terms
By creating an account, accessing, or using any part of the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as our Privacy Policy, which is incorporated herein by reference. If you are using the Service on behalf of a business or other legal entity, you represent that you have the authority to bind such entity to these Terms.
02 Account Registration & Security
To use the Service, you must create an account by providing accurate and complete information, including a valid email address and password. You are responsible for:
- Maintaining the confidentiality of your account credentials.
- All activities that occur under your account.
- Notifying us immediately of any unauthorized access or use of your account.
We reserve the right to suspend or terminate accounts that violate these Terms or that we reasonably believe have been compromised. You must be at least 18 years of age to create an account.
03 Organizations & Team Access
Arro operates on a multi-tenant organization model. When you create an organization, you become its owner. You may invite additional users to your organization with the following roles:
- Owner: Full administrative control, including billing and account deletion.
- Admin: Campaign management, team invitations, and configuration access.
- Member: View and interact with campaigns and reports within the organization.
Organization owners are responsible for the actions of all team members within their organization and for ensuring that invited users comply with these Terms.
04 Subscriptions & Billing
Arro offers the following subscription tiers:
- Starter (£49/month): Core features including 1 project, AI agent conversations, brand profile, and asset library.
- Pro (£129/month): Full AI features including unlimited projects, video production and editing, AI voiceovers and actors, content calendar and publishing, campaign analytics, and priority support.
- Agency (pricing on request): Enterprise-grade access including multiple workspaces, team roles and permissions, higher usage limits, platform integrations, and dedicated support.
Paid subscriptions are billed on a monthly recurring basis. By subscribing to a paid plan, you authorize us to charge your designated payment method on each billing cycle. All fees are quoted in British Pounds (GBP) and are non-refundable unless otherwise required by law.
We reserve the right to modify pricing with at least 30 days' written notice. Continued use of the Service after a pricing change constitutes acceptance of the new pricing. You may cancel your subscription at any time; cancellation will take effect at the end of the current billing period.
05 Ad Platform Integrations
The Service integrates with third-party platforms, currently including Meta Ads, TikTok Ads, and Instagram. By connecting your accounts to Arro, you:
- Authorize Arro to access and read your advertising campaigns, ad sets, ads, and performance metrics through the respective platform APIs.
- Authorize Arro to publish content to connected social media platforms (Instagram, TikTok, Meta) on your behalf when you schedule or approve posts.
- Accept that your use of third-party platforms remains subject to those platforms' own terms of service and policies.
- Understand that Arro's ability to interact with your accounts depends on the continued availability and functionality of third-party APIs, which are outside our control.
You are solely responsible for ensuring that your advertising content and campaigns comply with all applicable advertising platform policies, laws, and regulations.
06 AI-Generated Content & Automated Actions
Arro uses artificial intelligence to provide creative production, strategy, campaign analytics, and content publishing. Regarding AI-generated content:
- No Guarantee of Outcomes: AI-generated content and recommendations are provided on an "as-is" basis. We do not guarantee that AI-produced content will improve your advertising performance, engagement, or achieve any specific result.
- Human Oversight: You retain full responsibility for reviewing AI-generated content before publishing or deploying it. All deliverables are presented for your review and approval.
- Creative Assets: AI-generated creative content (including videos, images, voiceovers, ad copy, and strategy documents) is produced using AI models and your brand context. You are responsible for reviewing all generated content for accuracy, brand compliance, and legal compliance before use.
- Third-Party AI Models: Arro utilizes third-party AI services (including OpenRouter, FAL AI, and Google Gemini) to power its AI features. These services are subject to their own terms and acceptable use policies.
07 Intellectual Property
The Service, including its design, software, algorithms, templates, documentation, and all related intellectual property, is owned by Arro AI LTD and protected by applicable copyright, trademark, and other intellectual property laws.
- Our IP: You may not copy, modify, distribute, sell, or lease any part of the Service or its underlying technology without our prior written consent.
- Your Content: You retain ownership of all content you upload to the Service, including advertising creative assets, business information, and campaign data. By uploading content, you grant Arro a limited, non-exclusive, worldwide license to use, process, and store such content solely for the purpose of providing the Service.
- Generated Creatives: Creative assets generated through Arro's templates using your content and parameters are owned by you. However, the underlying templates and rendering technology remain our property.
- Feedback: Any feedback, suggestions, or ideas you provide regarding the Service may be used by us without obligation or compensation to you.
08 Data Usage & Processing
To provide the Service, we access and process data from your connected accounts, including campaign performance metrics, spend data, and content assets. This data is used to:
- Generate campaign analytics and performance insights.
- Power AI-driven creative production and strategy recommendations.
- Produce and manage creative assets (videos, images, copy).
- Schedule and publish content to connected platforms.
Our collection and use of personal data is governed by our Privacy Policy. We do not sell your advertising data to third parties. Aggregated, anonymized data may be used for product improvement and benchmarking purposes.
09 Acceptable Use
You agree not to use the Service to:
- Violate any applicable law, regulation, or third-party right.
- Distribute malware, spam, or other harmful content.
- Attempt to gain unauthorized access to the Service, other accounts, or related systems.
- Interfere with or disrupt the integrity or performance of the Service.
- Reverse engineer, decompile, or disassemble any aspect of the Service.
- Use the Service to create, run, or promote advertising content that is deceptive, fraudulent, or otherwise illegal.
- Circumvent any usage limits, rate limits, or access controls imposed by the Service.
- Resell, sublicense, or provide access to the Service to third parties without our prior written consent (except for legitimate team member invitations within your organization).
10 Service Availability & Modifications
We strive to maintain high availability of the Service but do not guarantee uninterrupted or error-free operation. We reserve the right to:
- Modify, suspend, or discontinue any feature or functionality of the Service at any time.
- Perform scheduled and emergency maintenance that may temporarily affect availability.
- Update the Service to improve performance, security, or functionality.
We will make commercially reasonable efforts to provide advance notice of significant changes or planned downtime, but are not obligated to do so for urgent security patches or critical fixes.
11 Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:
- THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
- ARRO AI LTD SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES, WHETHER ARISING FROM CONTRACT, TORT, NEGLIGENCE, OR OTHERWISE.
- ARRO AI LTD SHALL NOT BE LIABLE FOR ANY LOSSES RESULTING FROM AI-GENERATED RECOMMENDATIONS, AUTOMATED CAMPAIGN ACTIONS, OR THE PERFORMANCE OF YOUR ADVERTISING CAMPAIGNS.
- ARRO AI LTD SHALL NOT BE LIABLE FOR ANY DAMAGES ARISING FROM THIRD-PARTY SERVICE OUTAGES, API CHANGES, OR PLATFORM POLICY MODIFICATIONS BY ADVERTISING PLATFORMS SUCH AS META.
- OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATED TO THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID TO ARRO AI LTD IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.
12 Indemnification
You agree to indemnify, defend, and hold harmless Arro AI LTD, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising from or related to:
- Your use of the Service.
- Your violation of these Terms.
- Your advertising content or campaigns.
- Your violation of any third-party rights, including advertising platform policies.
- Any content published or actions taken through the Service on your behalf.
13 Termination
Either party may terminate this agreement at any time:
- By You: You may delete your account or cancel your subscription through your account settings. Upon cancellation, your access will continue until the end of the current billing period.
- By Us: We may suspend or terminate your access immediately if you violate these Terms, engage in fraudulent activity, or if required by law. We may also terminate inactive accounts after extended periods of inactivity with reasonable notice.
Upon termination, your right to use the Service ceases immediately (or at the end of the billing period, as applicable). We may retain certain data as required by law or as described in our Privacy Policy. You may request export of your data prior to account deletion.
14 Dispute Resolution
Any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall be resolved through the following process:
- Informal Resolution: You agree to first attempt to resolve any dispute informally by contacting us at [email protected]. We will attempt to resolve the dispute within 30 days.
- Binding Arbitration: If the dispute cannot be resolved informally, it shall be resolved by binding arbitration administered in accordance with applicable commercial arbitration rules. The arbitration shall be conducted in the English language.
- Class Action Waiver: You agree that any dispute resolution proceedings will be conducted only on an individual basis and not as a class, consolidated, or representative action.
15 Governing Law
These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions. Any legal proceedings that are not subject to arbitration shall be brought exclusively in the courts of England and Wales.
16 Modifications to Terms
We reserve the right to modify these Terms at any time. If we make material changes, we will notify you by email or through a prominent notice within the Service at least 30 days before the changes take effect. Your continued use of the Service after the effective date of the revised Terms constitutes your acceptance of the changes. If you do not agree to the revised Terms, you must stop using the Service and cancel your account.
17 General Provisions
- Entire Agreement: These Terms, together with the Privacy Policy, constitute the entire agreement between you and Arro AI LTD regarding the Service.
- Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.
- Waiver: Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.
- Assignment: You may not assign or transfer these Terms without our prior written consent. We may assign our rights and obligations under these Terms without restriction.
- Force Majeure: Arro AI LTD shall not be liable for any failure or delay in performing its obligations due to events beyond its reasonable control, including natural disasters, acts of government, internet outages, or third-party service failures.
18 Contact Information
If you have questions about these Terms, please contact us: